The Tie Bar partnered with Vanity Fair Fashion Market Director, Michael Carl on an on-street styling session titled Nice Tie, Bro last month. Nice Tie, Bro invaded the Financial District and Bryant Park, updating guys looks with the quick addition of a necktie, pocket square or tie bar. With a branded Volkswagen Bus, the team hit the streets of New York City in search of unsuspecting men willing to participate in a style makeover. Fully stocked with The Tie Bar’s accessories, the bus served as a mobile closet, making over hundreds of guys over the 2 days.
